There are significant differences between customer segments. Companies need a comprehensive understanding of each segment or user profile to deliver customized customer experiences and marketing strategies that add lifetime customer value across the customer base.

Through this analysis, we further categorize customer segments based on common characteristics of specific groups of people, deepening your understanding of each segment while uncovering similarities and distinctions in behavioral characteristics across categories. The results of this analysis will help you make more rational business planning and marketing strategies to improve business performance across the board.